Brighton House Associates
Brighton House Associates (BHA) is a data research company focused on the alternative investor market. Until now, alternative investment fund marketing efforts have been strictly manager focused. An alternative investment fund would have an internal or external marketer contact and pitch any investor that would take the phone call or answer an e-mail. BHA has changed the marketing paradigm by making the process investor focused. Rather than attempting to pursue every investor within reach on behalf of a manager, BHA documents investors’ interests and sources managers that are an exact match to investors’ mandates. Investors work with BHA because they know that if they provide us with the details of their search—type of fund by strategy, asset size, and so on—BHA will funnel managers to them that are an exact fit for their profiles.
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